ServiceMagic.com is looking for a motivated, ambitious and hard working professional to join the consumer acquisition team. The Online Analyst will implement, manage and analyze online plans and strategies based on seasonal and growth objectives. A strong analytical background and an interest in data analysis is required. The successful candidate will posses a passion for interactive technologies, will have strong analytical and teamwork skills, and an ability to work in a fast-paced and dynamic environment. Candidate will report to the Vice President of Marketing. Required Experience:
The Online Analyst will be responsible for a variety of customer acquisition initiatives, including optimizing search engine marketing campaigns, managing ServiceMagics local campaigns within the Internet Yellow Pages (IYPs), online portals, and other local online distribution channels, and scaling offline marketing campaigns. This position will be held accountable for measurable improvement and growth of the local channel.
Specific responsibilities include: • Campaign Implementation - Create and launch new local listings across new and existing distribution channels via APIs, Data Feeds and/or XML. Implementation includes defining keywords and categories, generating tracking IDs and/or links, determining price points and loading submission into distribution channels. • Campaign Optimization – Evaluate and implement changes to keywords, ad listings and copy based on performance metrics such as click through rates, conversion rates and ROI. Additionally, introduce new copy concepts to test against existing variations. • Campaign Expansion & New Distribution – Identify opportunities to expand within existing channels, and source new online and offline distribution partners. • Partner Integration - Work with the tech and product departments to define and implement new partnerships based on relationship requirements. • Landing Page Analysis & Optimization – Work with the consumer and product team to identify opportunities to improve user experience and increase conversion rates. • Account Strategy – Work closely with each channel to anticipate changes and/or new products. Evaluate and make recommendations to prepare for changes and/or test new opportunities based on the current market status and competition. • Reporting - Provide updated performance stats on a weekly basis, and upon request, for updates frequently provided intra-department & company wide.
Experience and Skills:
• Superior analytical and problem solving skills demonstrating the ability to understand key performance drivers and ability to execute against findings. • Solid understanding of the internet industry landscape and internet-based business models. Pervious experience as an analyst with a high tech, internet or media company helpful. • Experience synthesizing information from numerous sources, working with incomplete data, and presenting concise analyses to senior managers. • Excellent verbal and written communications skills. • Strong attention to detail, self starter, and the ability to manage multiple projects simultaneously. • Advanced Excel experience required. • Understanding of APIs, Data feeds and XML preferred. • BS/BA; degree in business or quantitative studies (eg Finance/Economics, Statistics, etc.) preferred.
Add Home Improvement RSS feed
